Your Website Should Be Your Hardest-Working Sales Rep
Not Your Prettiest Digital Brochure
Smalby specializes in web design for small and mid-sized businesses in Holly Springs, helping them attract more customers, generate leads, and scale their operations with a strong online presence.
Our Clients
Most Businesses Don’t Need Another Website.
They Need the One That Actually Works.
The Problem with “Just a Website”
Most websites:
- Look decent but never show up on Google
- Have copy that doesn’t convert
- Load slow, break often, and frustrate users
- Cost money but never make it back
Result?
You’ve got an expensive online business card… that no one’s asking for.
Why Visibility Is Everything
Over 90% of traffic goes to Page One on Google.
- Most small business sites never rank for their core services
- Templates and drag-and-drop builders aren’t built for SEO
- Without speed, structure, and strategy, your site’s dead weight
What you need:
A site that’s engineered from the ground up to get seen.
The Cost of a Non-Converting Website
Even if people find your site, what then?
- Weak copy won’t drive action
- Clunky UX loses trust
- No clear CTA? No sale.
Translation:
Every bounce is a lost opportunity, and thus a lost customer.
What THE Website Does Differently
When we say THE website, we mean:
- It ranks on Google for terms that matter
- It guides visitors to take action fast
- It reflects your value, authority, and professionalism
- It grows with your business, not against it
Bottom line?
It becomes your #1 growth asset.
You Don’t Need a Redesign. You Need a Rethink.
- Most agencies sell redesigns.
- We deliver business results.
Because the goal isn’t to win a design award.
Our goal is to win more business.
Full-service website capabilities.
Does your website reflect your reputation for excellence? If not, it could be costing you business. It was for Dunning Custom Homes.
We helped the luxury home builder go from zero to $15M+ in website-generated revenue by redesigning their website and ranking it above competitors on search engines.
And More!
Our Tried & Tested Method Of Creating The Best Conversion Engine
01
We Learn Your Business
We dive deep into your goals, audience, and offer, so your website speaks directly to the your ideal customers on the internet and connects with them on an emotional level.
02
Strategy Before Design
We craft a high-converting structure based on SEO, user flow, and calls-to-action. The blueprint comes first. Pretty comes later.
03
Custom Design + Persuasive Copy
Your site gets a clean, modern look with sharp messaging built to sell. Every word and layout is designed to convert.
04
SEO-Driven Development
We build fast, mobile-optimized, Google-friendly websites with clean code and smart structure, so you get found and stay ahead.
05
Launch, Test, Improve
We don’t just launch. We optimize. We test real behavior, monitor performance, and refine to make your site even better.
06
You Get Ongoing Support
Need edits, updates, or help down the line? We’ve got your back with fast responses, zero ghosting, and no waiting weeks.
Where Smart Design Meets
Serious Growth
The Smalby Impact
What our clients actually get when they trust us with their websites.
We don’t speak in vague promises.
We speak in data, dollars, and deliverables.
+317%
Avg. Increase in Monthly Leads
Our websites are designed to convert. Period. Clients typically see lead volume more than triple within 90 days of launch.
$12M+
In Revenue Generated
From remodelers to manufacturers, our sites directly contribute to serious sales and bottom-line growth.
93%
Of Sites Rank on Page 1 of Google
We bake SEO into every build. That’s why nearly every Smalby-built site ranks on Page One for its core service keywords.
2x
Faster Turnaround Than Industry Average
Most agencies take months. We move fast—because you shouldn’t have to wait to start growing.
What You Actually Get When You Work With Smalby.
Inbound Leads That Don’t Need Convincing
When your site ranks for high-intent keywords and delivers immediate clarity, prospects show up knowing exactly what you offer and why you’re worth it.
Inbound Leads That Don’t Need Convincing
When your site ranks for high-intent keywords and delivers immediate clarity, prospects show up knowing exactly what you offer and why you’re worth it.
Inbound Leads That Don’t Need Convincing
When your site ranks for high-intent keywords and delivers immediate clarity, prospects show up knowing exactly what you offer and why you’re worth it.
Inbound Leads That Don’t Need Convincing
When your site ranks for high-intent keywords and delivers immediate clarity, prospects show up knowing exactly what you offer and why you’re worth it.
Inbound Leads That Don’t Need Convincing
When your site ranks for high-intent keywords and delivers immediate clarity, prospects show up knowing exactly what you offer and why you’re worth it.
Inbound Leads That Don’t Need Convincing
When your site ranks for high-intent keywords and delivers immediate clarity, prospects show up knowing exactly what you offer and why you’re worth it.
Businesses Of All Sizes From Diverse Industries Trust Smalby.
“I highly recommend Smalby to anyone looking for top-notch website design and development. They took the time to understand our business vision and website goals while providing excellent communication and dedication to ensure I was satisfied with every aspect of the project. The final product is stunning!”
Kim Patterson
Owner, Cobble Creek Custom Homes
“We went from almost zero business for this product to now surpassing $1 million in annual sales. As a marketing budget, it’s a nominal cost, and we’ll be heading up to $1.5 million-$2 million over the next two years. Overall, we wouldn’t be able to do this without Smalby managing this activity for us. Having them is vital.
Ed Page
Owner,
OpenUp Windows
“We build $5M, $10M+ homes, so portraying a luxurious and discerning aesthetic is vital. I was very happy with Smalby’s work. They provided weekly updates and consistent communication throughout the engagement. They met all the project’s milestones and listened to our requests.”
Steve Howard
Owner, SquareOne
Development Group